Description: CEO of National Liberty Corp. discusses relationship marketing, his company's new approach to direct-response insurance marketing. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.

Description: These are the appendices to a report summarizing the results of a Delphi study to identify and debate possible new approaches or Blue Ocean Strategies to acquiring business by life insurers.

Description: WeChat is gradually becoming the main force of insurance online marketing for insurance products in China.

Description: This article looks at the attitudes of insurance companies toward using technology for assisting in sales and marketing of insurance.

Description: Updates on current projects of the Marketing & Distribution Section of the Society of Actuaries.

Description: Behavioral science reveals that consumers tend to assess risk emotionally, through perceptions rather than calculations. So, will COVID-19 change risk perceptions in the long term -- and similarly increase life insurance sales? Insurers should take nothing for granted

Description: Article describes the concept of Rational Ignorance and suggests that recognizing this issue in the life insurance industry might assist in reducing the Protection Gap.

Description: This panel discussion, presented at the SOA's May 1976 Meeting in Houston, covered information and opinions related to consumerist trends and their actuarial implications. Discussions included: the U.S. Senate's Consumer Information and Fairness Act, NAIC disclosures, entitlement, changing life styles, confidentiality, availability of coverages, and Canadian consumerist developments.

Description: News Direct chairperson's column discussing recent activities, future plans, and the new officers of the Marketing and Distribution Section of the Society of Actuaries.